River Rock Taproom, a Self-Pour Tap Room with 40 Taps, Opened December 2017

LAKE FOREST, CA – October 1, 2018 – iPourIt increases its lead in the market with the partnership with River Rock Taproom, the first and only self-serve tap house in Sunnyvale, Cal.

River Rock Taproom has had a successful opening year since December 2017 with over 536,500 ounces poured. It is the first self-serve taproom using iPourIt self-serve technology in Sunnyvale. iPourIt installed a beer wall consisting of 40 self-serve taps.

Co-owner Venkaiah Jetti is a technology guru and entrepreneur and discovered iPourIt’s self-serve beverage dispense technology in 2016. He was determined to start his own business implementing the self-serve concept in the South Bay area. After exploring multiple locations, Venkaiah decided to open River Rock Taproom in Sunnyvale, a populous city in the San Francisco Bay Area and one of the major cities comprising Silicon Valley.

“iPourIt stood out to me with their innovative technology, valuable data reporting, and the ease of use of the system. I am excited to see this partnership and both businesses grow,” says Venkaiah.

River Rock Taproom has received a lot of positive feedback from patrons. Located in the center of Silicon Valley, River Rock Taproom is the perfect spot to watch your favorite sports team, host a happy hour, or visit with friends and family. The food menu includes gourmet traditional pub fare, appealing to all tastes with sliders, wings, fries, and more. Since opening, a patron pours an average of 21.11 ounces per visit. Patrons can pour their own beverage, sample any beer or wine of their choice, avoid waiting in lines at a bar, and create their own fun experience.

Vice President of iPourIt, Darren Nicholson says, “Venkaiah has been a great partner to work with. He has an entrepreneurial mindset with a passion for technology and data. Put that together iPourIt’s unique data reporting and self-serve model, and you have a successful partnership. We are honored to be working with River Rock Taproom and to grow both businesses.”

iPourIt is excited to work with the River Rock Taproom team to develop a new and unique concept in Silicon Valley. The self-serve tap room features 35 rotating regional and local craft beers, four wines, and a kombucha on tap.

About River Rock Taproom

River Rock Taproom is a self-pour taproom in downtown Sunnyvale, California, the center of Silicon Valley. They offer a unique tasting experience with their 40-tap self-serve beer wall featuring 35 rotating craft beers, four wines, and one kombucha. Patrons can pour as much or as little as they like, creating their own experience on their own terms. River Rock Taproom’s kitchen provides gourmet pub fare, including delicious burgers, fries, and daily specials. To make reservations or to see what’s on tap, go to http://riverrocktaproom.com/.

###