The patron easily opens a tab by presenting a credit card and driver’s license to the operator to be scanned. They’re then assigned an RFID wristband or card, and is free to pour up to 32 ounces of beer, 12 ounces of wine, or any combination of the two. (Ounce limits programmable.)
The patron can browse various beverage selections by viewing the iPourIt Taplet™, a digital screen located on top of every tap. Each Taplet™ includes information such as beverage name, type, brewer, description, ABV, IBU, price per ounce, etc. The patron can also view a larger digital menu board that displays the same information for every selection available, all in one screen.
Once a patron makes a decision, they simply hold their wristband up to the logo in the lower right corner of the Taplet™. A green light appears, indicating it’s ready to pour. The patron pours as little or as much as they like. The tap is then closed and the screen shows how many ounces were poured (and how many remain).
The patron has the choice to pour from as many taps as they choose, up to the ounce limit. Once they reach the limit, iPourIt technology automatically instructs them to visit a friendly staff member for additional ounces. Staff can quickly add 24 more ounces of beer from any one of the Taplets™ or from the iPourIt management workstation. (Ounce limits programmable.)
When the patron is finished, their wristband is scanned, their credit card is charged, and they’re issued an itemized receipt. Any food purchases can also be combined on this transaction. The entire process is simplified—from Tap-to-Tab™.
Value to the Patron
Today’s patrons are more informed, tech-savvy and demanding than ever. iPourIt operators empower their patrons with a choice-based, no-wait, educational, fun experience they can’t get elsewhere.
Freedom of Choice
iPourIt allows patrons to taste any product by the ounce, before committing to a full pour. The tasting experience can range from sampling several beers, wines, ciders, and other beverages—or discovering a new “go to” product. The iPourIt Taplet™ offers unique insights into the products they taste.
Access to Premium, Exotic Beers and Wines
Few patrons are willing to spend $15 on an unknown premium beer—but most will happily try it for around $1.25 per ounce. With the freedom of choice, tasting by the ounce allows patrons to sample higher-priced products on their terms. (And they often fall in love with them, resulting in more pours and greater profit for the operator.)
Mobile App Engagement
Got a rare beer on tap? Running a special? Send a notification to your customers through the iPourIt mobile app. Our app keeps patrons engaged with your establishment long after they’ve left it. Patrons can view their pour history, rate their favorite beers, make notes, and see what’s currently on tap at any iPourIt-enabled location. If you’re serving a celebrated beer like Pliny the Younger, beer aficionados will come to you.
Being understaffed or busy is not an acceptable excuse for poor service. When patrons wait too long for a drink, operators are at risk of numerous negative results: patrons spend less, post negative reviews, and even leave the establishment—often never to return. A self-serve, self-paced system solves this problem for both the patron and operator.
The 8.9 million patrons who have used iPourIt have experienced our simplified Tap-to-Tab™ process. This includes rapid check-in, the freedom to pour what they want, and easy checkout.
Beer Wall Buddies
Have you ever noticed how complete strangers bond during pub crawls and wine-tasting events? It’s not just the alcohol. It’s because they’re engaged. Trying new things. Active. Together.
Similarly, when patrons are engaged with others at an establishment, they stay longer and spend more. Our self-serve beer wall environment brings people together in a fun, non-threatening way. They share thoughts on their favorite selections, try new products based on each other’s suggestions, and often make new friends. Patrons who would otherwise be siloed at a corner table are now engaging each other.