OC Wine Mart plans to open a new location in Orange, Calif. with a 34-tap self-serve beverage dispense system using iPourIt technology.

Orange, CA – February 5, 2019 – OC Wine Mart, an upscale gourmet market and deli, plans to “Make the Brickyard Grape Again” and offer a unique shopping and tasting experience at the new Orange location.

iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a 34-tap self-serve wall at OC Wine Mart. This is the first self-serve tasting room utilizing iPourIt’s technology in Orange County, CA. Co-Owners and husband and wife, Julie Lim and Farid have a passion for wine, cooking, farming, and have a history of transforming old liquor stores into upscale gourmet markets, delis and tasting bars. Julie was named OC Metro’s Top 20 Women to Watch, and Farid leads the tasting panel for OC Wine Mart.

The upscale wine and craft beer shop is Orange County’s largest self-pour taproom, featuring a total of 30 craft beers and 36 wines on tap. The Orange location will be the third OC Wine Mart to open, but the first to install an iPourIt self-serve beverage dispense system. Customers can taste before they buy, getting a premier wine and beer tasting experience.

OC Wine Mart also offers gourmet sandwiches, flatbreads, artisan cheese and meat platters, caprese salad, olives, and bruschetta. Customers can also enjoy live entertainment on weekends; Fridays and Saturdays.

The iPourIt system adds to the premier tasting experience and fun atmosphere with the 34-tap self-serve system. The self-pour taps will feature a rotating selection of 30 local and regional craft beers and four wines. They will also offer 32 wines on tap using a separate dispensing system. Customers can find, taste, and take home their favorites.

“iPourIt is excited and honored to work with OC Wine Mart. Julie and Farid are intelligent and strategic business owners who see the value in the self-serve concept and innovation. They have had tremendous success with self-serve wines, and now with the addition of an iPourIt self-pour tap wall, hope to establish a combined solution that both wine and craft beer patrons will both enjoy. We look forward to watching them succeed with craft beer tasting as an additional offering.”

Darren Nicholson, Vice President of iPourIt

The new location expects to open mid-February 2019.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 150 locations installed and operating, over 100 million ounces poured, and more than 4,000 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://www.ipouritinc.com.

About OC Wine Mart

OC Wine Mart is an upscale wine and craft beer shop with a gourmet Boar’s Head deli. The market is Orange County’s largest self-pour wine tasting room with a total of 36 wines on tap. The new Orange location will also offer self-serve craft beer from 30 taps. OC Wine Mart carries fine wine, craft beer, spirits, and gift baskets. Customers can relax and enjoy a glass of wine or a pint of beer while listening to live music on Fridays and Saturdays. To view their selection of beers and wines, go to https://www.ocwinemart.com.

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