iPourIt is proud to announce Pour Taproom’s newest location in Santa Cruz, CA with 70 total beer, wine, and ciders on tap!

Yogurtland built an empire out of the simple fact that people want to serve themselves exactly what they want. So when is a bar going to apply that model to beer? How about now?

Pour Taproom, which opens on Saturday, May 21, in Santa Cruz, will do exactly that. Pour will have 60-plus beers and eight wines on tap (and craft root beer for kids). Plus, they’ll be serving excellent food to go with them. GT spoke with co-owner/operator Christopher Jonathan Reno, who explained the seemingly sci-fi process and the best way to enjoy self-service beer….Read More