Set to Open Nov. 15, New Location to Feature 41 self-pour taps, 37 of those powered and supported by iPourIt

Philadelphia, Penn. (November 15, 2019) – iPourIt increases its lead in the self-pour beverage dispense technology market with the installation of the 37-tap self-serve beer wall located inside of the Underground, a taproom in the lower level of the Northern Liberties GIANT Heirloom Market. The location is set to open Friday, November 15, as the first to feature iPourIt’s self-pour beverage dispense technology.

Vice President of iPourIt, Darren Nicholson, says, “iPourIt is excited to be a part of the new shopping experience at GIANT Heirloom Market. We recognize that today’s customer prefers convenience, instant gratification, and innovative technology. Together, GIANT Heirloom Market and iPourIt provide a modern way to shop in a dense urban area. We look forward to growing both business and the self-pour market.”

“In our conversations with the Northern Liberties neighborhood, residents told us they wanted a place to get together with friends, where they could share some food and enjoy a drink. We created the Underground taproom in response to their wish and iPourIt is helping us bring it to life with their unique self-pour technology. We couldn’t be more excited to be working with iPourIt, a company that shares our passion for innovation and service,” said Paul Madarieta, director, growth initiatives, GIANT Food Stores.

The new GIANT Heirloom Market is located across Schmidt’s Commons. The area is a former industrial area, revitalized in the 1990s. Now, Northern Liberties is a hotspot featuring art galleries and trendy shopping boutiques. Locals enjoy the Philly flavors, global restaurants, craft beer halls, and dance venues. With GIANT Heirloom Market, patrons can now conveniently shop while enjoying tastes of their favorite local and regional craft beers from 41 taps, 37 of those powered by iPourIt.

The pour-your-own concept allows customers to make their own buying and pricing decisions, pour their own beverage, avoid long bar lines, and try a specialized offering of their choosing without having to purchase an entire pint. iPourIt also offers operators in-depth data reporting of inventory and demographics of customers to help optimize product, pricing, and marketing strategies.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 190 locations installed and operating, over 166 million ounces poured, and more than 5,100 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction.

For more iPourIt news and updates, click here! If you’re interested in learning more about our technology and the self-serve market, please contact us here.