Crave Hot Dogs & Barbecue, a new fast-casual franchise coming to Spring, offers self-serve craft beer and wine using iPourIt technology.

SPRING, Texas – iPourIt increases its lead in the self-serve beverage dispense market with the installation of a 24-tap self-pour beer wall at Spring’s newest barbecue joint, Crave Hot Dogs & Barbecue. In 2018, iPourIt and Crave made a national deal to install self-serve beverage dispense systems in every location. This will be the fourth Crave location to implement the self-serve concept utilizing iPourIt’s technology.

Vice President of iPourIt Darren Nicholson says, “The Crave franchise continues to grow and see success in the fast-casual market. We create a powerful team as both Crave and iPourIt see the importance of innovation and keeping up with the everchanging wants and needs of fast-casual consumers. iPourIt is excited to be a part of this project and to bring the self-pour concept to Spring.”

Tex Ridings, Crave franchisee and owner of the Spring location adds, “We couldn’t be more excited to open Crave and to be the first restaurant to offer self serve beer legally in the state of Texas!”

Husband and wife power duo and franchise veterans, Sal and Samantha Rincione, established the fast-casual franchise in early 2018. With combined experience of over 35 years in the franchise industry, Sal and Samantha wanted to find their next big venture, and they wanted to do it together. After extensive research, they decided to implement a self-serve concept and created CRAVE. CRAVE brings something to the table that nobody else in the franchise industry is doing.

“Tex and Brandi will be a great addition to our Crave Family. We are excited for our partnership with the Ridings and it’s an extremely exciting time to enter the Texas market just as self-serve beer has become legal,” says Samantha Rincione.

Giving patrons total control over their drinking and dining experience, CRAVE offers something Spring residents and visitors are sure to enjoy. The pour-your-own concept allows patrons to make their own buying and pricing decisions, pour their own beverage, avoid long bar lines, and try a specialized offering of their choosing without having to purchase an entire pint. The self-serve concept benefits the operator as well, as it’s a proven successful business model. iPourIt’s data collected from over 160 locations tells us operators see an increase in top line revenue and alcohol to food sales, a decrease in familiar labor expenses associated with food production, and stronger gross profits dues to alcohol’s low cost of goods.

The Spring location expects to open May 25, 2019. CRAVE is now looking for franchise partners throughout the U.S. Email samantha@iwantcrave.com for more information on owning your own CRAVE franchise.

About CRAVE Hot Dogs & Barbecue
CRAVE is a fast-casual BBQ joint, established in 2018. They feature mouth-watering BBQ sandwiches and sliders along with 100% all beef hot dogs, bratwursts, and sausages. Patrons can top the sandwiches, sliders and hot dogs any way they like with a variety of toppings. Each CRAVE location features a self-serve beer wall, allowing patrons to pour their own beer, wine or cider. At CRAVE, it’s all about customer satisfaction and experience! Find the menu and a location near you at https://iwantcrave.com/.