Data tells a story. Although iPourIt appeals to men and women, young and old, our aggregate data reveals that the typical customer is 32 years old, male, tech-savvy, and curious about new things—including premium craft beer. This “Explorer” demographic visits the self serve beer wall 5.5 times per visit, pours 4.96 ounces at a time and is willing to invest in experiences.
More high-priced craft beer is sold to this patron than any other demographic. We share with our clients exactly how to attract this curious millennial unicorn, while meeting the needs of other patron personas. Get to know the specific patron personas we’ve identified through our data.