It began with a long wait for a beer. And then another long wait. Like millions of other patrons, our founders constantly endured this negative experience at restaurants, bars, and taprooms. They thirsted for a better way.
How does self-serve beer and wine work? The iPourIt model empowers patrons to make choices, skip waiting, and have fun. It also enables operators to charge for the amount the patron pours while serving responsibly.
While iPourIt can be incorporated into multiple industries and environments, we focus on the markets with the highest ROI for the operator. Also, thanks to over 100 million ounces worth of anonymous demographic data, we have identified clear patron personas. This valuable data enables our operators to meet the self-serve needs of their patrons, which increases profit and ROI.
iPourIt is North America’s leader in self-serve beverage dispense technology. As the most used self-serve beer and wine system, 4.3 million ounces flow through our taps each month, and over 100 million ounces poured since 2012. With 3,900 taps in operation and about $51.3 million in revenue generated for our operators, we’re proud to be the clear market leader.
Taproom Social, a taproom soon to open in Uptown Charlotte, N.C. will feature a 50-tap self-serve beer wall.
Rapid Fired Pizza, a fast-casual pizzeria franchise, now offers self-serve beverages using iPourIt technology.
iPourIt operator Whistle & Keg grows the brand and opens its second location in Downtown Cleveland.
