Self Serve Beer and Wine Systems

Market Leader

More Ounces Pouring with iPourIt

Over 100 million ounces poured and counting!

Market Leader

Most Taps Flowing with iPourIt!

Over 3,900 taps and gaining!

Market Leader

Most Users Enjoying iPourIt

Over 7 Million Check-ins and building!

Market Leader

Only Self-Serve Beer & Wine Technology Developed and Supported in the USA!

The iPourIt Story

100 million ounces and counting...

It began with a long wait for a beer. And then another long wait. Like millions of other patrons, our founders constantly endured this negative experience at restaurants, bars, and taprooms. They thirsted for a better way.

The iPourIt Experience

Experience the excitement and values of iPourIt from the operator's and patron's point-of-view

How does self-serve beer and wine work? The iPourIt model empowers patrons to make choices, skip waiting, and have fun. It also enables operators to charge for the amount the patron pours while serving responsibly.

Self-Serve Markets

Tasting & Taproom - Casual Dining - Fast Casual - Hospitality - Corporate Office - Urban Living

While iPourIt can be incorporated into multiple industries and environments, we focus on the markets with the highest ROI for the operator. Also, thanks to over 100 million ounces worth of anonymous demographic data, we have identified clear patron personas. This valuable data enables our operators to meet the self-serve needs of their patrons, which increases profit and ROI.

Why iPourIt?

100 million ounces poured … 3,900 taps in operation… 900 more taps being deployed … 7 million patrons.

iPourIt is North America’s leader in self-serve beverage dispense technology. As the most used self-serve beer and wine system, 4.3 million ounces flow through our taps each month, and over 100 million ounces poured since 2012. With 3,900 taps in operation and about $51.3 million in revenue generated for our operators, we’re proud to be the clear market leader.

A majority of customers are mesmerized by the concept and how it functions. People enjoy the freedom to get a beer whenever they want, rather than having to wait for a server or bartender. They also really like being able to try just a little bit of many beers, rather than being stuck with a full pint.
Luca Genasci – Owner of AleWorx
The RFID technology helps to reduce waste and theft and helps my bar stand apart from the conventional. The technology gives my employees more time to speak with customers about our diverse beer selection and food pairings as they’re not having to pour each beer for each customers. The benefits include uniqueness, efficiency and a sense of novelty that customers really enjoy.
Dave Pike – Owner of Barrel Republic
iPourIt gets people trying a lot, talking a lot, and interacting with each other.

Joe Seidensticker – Owner of Oak & Stone (St. Petersburg, FL)
Our average pour is only five ounces. People are really utilizing the function of tasting a bunch of different beers that they want. The biggest feedback that we’ve gotten is that people really enjoy being in charge of how much or little they want to taste. People have the ability to taste a bunch of different flavors and styles, that they normally wouldn’t when they go out. At a regular bar they’d have to get a whole beer or a half of a beer, or they’d have to bother the bartender for a taste here or there.
Mark Slattery – Owner & General Manager of First Draft (Denver, Colorado)
When we started the process of opening Brewport, people thought we were crazy. We have come to see such a great response to this self-pour idea... People from 21 to 81 are embracing it. We cannot wait to share this concept in other cities and introduce it to other people.
Gina Traber – Certified Cicerone and Partner of Brewport Tap House