iPourIt, inc. | The Nation's Leader in Self-Pour Dispense Technology

Market Leader

More Ounces Pouring with iPourIt

Over 166 million ounces poured and counting!

Market Leader

Most Taps Flowing with iPourIt!

Over 5,100 taps and gaining!

Market Leader

Most Users Enjoying iPourIt

Over 8.9 Million Check-ins and building!

Market Leader

Only Self-Serve Beer & Wine Technology Developed and Supported in the USA!

The iPourIt Story

166 million ounces and counting...

It began with a long wait for a beer. And then another long wait. Like millions of other patrons, our founders constantly endured this negative experience at restaurants, bars, and taprooms. They thirsted for a better way.

The iPourIt Experience

Experience the excitement and values of iPourIt from the operator's and patron's point-of-view

How does self-serve beer and wine work? The iPourIt model empowers patrons to make choices, skip waiting, and have fun. It also enables operators to charge for the amount the patron pours while serving responsibly.

Self-Serve Markets

Tasting & Taproom - Casual Dining - Fast Casual - Hospitality - Corporate Office - Urban Living

While iPourIt can be incorporated into multiple industries and environments, we focus on the markets with the highest ROI for the operator. Also, thanks to over 166 million ounces worth of anonymous demographic data, we have identified clear patron personas. This valuable data enables our operators to meet the self-serve needs of their patrons, which increases profit and ROI.

Why iPourIt?

166 million ounces poured … 5,100 taps in operation… 1,422 more taps being deployed … 8.9 million patrons.

iPourIt is North America’s leader in self-serve beverage dispense technology. As the most used self-serve beer and wine system, over 5 million ounces flow through our taps each month, and over 166 million ounces poured since 2012. With 5,100 taps in operation and about $89 million in revenue generated for our operators, we’re proud to be the clear market leader.

Our average pour is only five ounces. People are really utilizing the function of tasting a bunch of different beers that they want. The biggest feedback that we’ve gotten is that people really enjoy being in charge of how much or little they want to taste. People have the ability to taste a bunch of different flavors and styles, that they normally wouldn’t when they go out. At a regular bar they’d have to get a whole beer or a half of a beer, or they’d have to bother the bartender for a taste here or there.
Mark Slattery – Owner & General Manager of First Draft (Denver, Colorado)
We started with iPourIt because it helps us monitor keg levels extremely well, so it saves on waste. It has also been a draw due to having the first one in St. Louis. Most of our traffic is credited to offering self-pour, and we have very high alcohol sales because of it.
Lindsay Reel – Co-Owner of Tapped
Thank you iPourIt SO VERY MUCH for all of your tireless efforts! Without you guys, we'd just be another "trendy" bar, slowly fizzling out! Your creation is nothing short of a home run and certainly something to be proud of!!!
David Earley – Owner of Pour Taproom (Greenville, South Carolina)
iPourIt gets people trying a lot, talking a lot, and interacting with each other.

Joe Seidensticker – Owner of Oak & Stone (St. Petersburg, FL)
A majority of customers are mesmerized by the concept and how it functions. People enjoy the freedom to get a beer whenever they want, rather than having to wait for a server or bartender. They also really like being able to try just a little bit of many beers, rather than being stuck with a full pint.
Luca Genasci – Owner of AleWorx