Self Serve Beer and Wine Systems

Market Leader

More Ounces Pouring with iPourIt

Over 100 million ounces poured and counting!

Market Leader

Most Taps Flowing with iPourIt!

Over 3,900 taps and gaining!

Market Leader

Most Users Enjoying iPourIt

Over 7 Million Check-ins and building!

Market Leader

Only Self-Serve Beer & Wine Technology Developed and Supported in the USA!

The iPourIt Story

100 million ounces and counting...

It began with a long wait for a beer. And then another long wait. Like millions of other patrons, our founders constantly endured this negative experience at restaurants, bars, and taprooms. They thirsted for a better way.

The iPourIt Experience

Experience the excitement and values of iPourIt from the operator's and patron's point-of-view

How does self-serve beer and wine work? The iPourIt model empowers patrons to make choices, skip waiting, and have fun. It also enables operators to charge for the amount the patron pours while serving responsibly.

Self-Serve Markets

Tasting & Taproom - Casual Dining - Fast Casual - Hospitality - Corporate Office - Urban Living

While iPourIt can be incorporated into multiple industries and environments, we focus on the markets with the highest ROI for the operator. Also, thanks to over 100 million ounces worth of anonymous demographic data, we have identified clear patron personas. This valuable data enables our operators to meet the self-serve needs of their patrons, which increases profit and ROI.

Why iPourIt?

100 million ounces poured … 3,900 taps in operation… 900 more taps being deployed … 7 million patrons.

iPourIt is North America’s leader in self-serve beverage dispense technology. As the most used self-serve beer and wine system, 4.3 million ounces flow through our taps each month, and over 100 million ounces poured since 2012. With 3,900 taps in operation and about $51.3 million in revenue generated for our operators, we’re proud to be the clear market leader.

This system gives customers the opportunity to customize their drinking experience whether that means pouring a number of 1 oz. samplers or filling a 16 oz. pint to wash down their dog.
Dog Haus (press release) – Money Magazine
A majority of customers are mesmerized by the concept and how it functions. People enjoy the freedom to get a beer whenever they want, rather than having to wait for a server or bartender. They also really like being able to try just a little bit of many beers, rather than being stuck with a full pint.
Luca Genasci – Owner of AleWorx
When we compared iPourIt to other systems, it was the only solution that could handle the volume and custom development work required for the concept we wanted to NATIV. The unique integration we created with the help from iPourIt and Squirell allows us to provide guests with a flawless experience. We couldn’t be happier.
Jordyn Hollander – Head of Technology and Brand Management of NATIV Hotel & Pourtions Self-serve Beer Garden (Denver, Colorado)
Our average pour is only five ounces. People are really utilizing the function of tasting a bunch of different beers that they want. The biggest feedback that we’ve gotten is that people really enjoy being in charge of how much or little they want to taste. People have the ability to taste a bunch of different flavors and styles, that they normally wouldn’t when they go out. At a regular bar they’d have to get a whole beer or a half of a beer, or they’d have to bother the bartender for a taste here or there.
Mark Slattery – Owner & General Manager of First Draft (Denver, Colorado)
We started with iPourIt because it helps us monitor keg levels extremely well, so it saves on waste. It has also been a draw due to having the first one in St. Louis. Most of our traffic is credited to offering self-pour, and we have very high alcohol sales because of it.
Lindsay Reel – Co-Owner of Tapped