Increase Profit & Revenue
After switching to a self-serve model, our clients recognize an average revenue increase of 39%. This is a planned byproduct of charging by the ounce. Self-serve patrons will try higher-priced, premium beer or wine—since they don’t have to commit to a full pour.
iPourIt enables clients to improve restaurant operations by checking in patrons with an easy, objective process, as the system authenticates the patron’s driver’s license and confirms age. In terms of inventory, the iPourIt system digitally displays real-time keg levels to both the operator and patron.
Eliminate Keg Loss
The industry average for keg yield is a shocking 76%. This is due to returned or incorrect orders, foam, over-pours, giveaways, and free tasters. Premium kegs often go bad or get discounted because patrons won’t commit to an expensive pint.
Gain Insight with Actionable Data
iPourIt is the only self-serve system that captures key demographic data—including gender, zip code, products poured, average ounces poured, etc.—and delivers it to operators. (This is aggregate data, not tracking individuals.) Our clients use restaurant data on beer and wine sales to improve operations, increase sales, solidify their brand, and improve profits.
Attract The “Curious” Customer
Data tells a story. Although iPourIt appeals to men and women, young and old, our aggregate data reveals that the typical patron is 32 years old, male, tech-savvy, and curious about new things—including premium beers. This “Explorer” demographic visits the beer wall 5.5 times per visit, pours 4.7 ounces at a time, and is willing to invest in experiences.
For the reasons described above, our clients typically see a return on their investment in less than three months. That includes the investment in iPourIt technology, beer dispensers … the entire self-serve system. We call it “pouring money.”