Staff check-in of patrons is a simple process as the management work station features patented software that authenticates their driver’s license and confirms they are of age. This technology uses an algorithm that collects valuable demographic data for the operator, including gender, age, and zip code. This is aggregate data used to assign a unique ID for each patron. (Data is not used for tracking individual consumption.)
Staff has full access to beer and wine inventory, pricing, Taplet™ updates, menus, and the iPourIt app. iPourIt takes the heavy lifting out managing the beer and wine inventory. With over 32,000 types of beverages in the iPourIt menu, selecting a new product and replacing a product on the tap is done quickly and easily. Once the correct beverage and keg size is chosen from the menu and added to the tap, it automatically updates the Taplet™ and social media outlets. And with the iPourIt wireframe, it automatically updates your website with the newest addition to your tap wall.
The iPourIt system features line-cleaning alerts and line history reports, enabling operators to deliver patrons the optimal tasting experience.
With less staff stuck behind a bar and free to be more interactive, operators can redeploy them to educate and assist patrons on the self-serve process. These employees can now be “beer gurus” who answer operational questions, recommend products, and add more ounces for patrons who need them.
At close-out, staff simply scans the patron’s wristband and issues them an itemized receipt, capturing valuable (anonymous) pour data in the process.
Value to the Operator
Imagine a world where your customers do all the hard work and pay you for it—and they love it. Not to mention, our data shows many patrons continue to tip about 15% after a great tasting experience, even though they served themselves. When our clients deploy iPourIt in their establishments, they experience increased revenue and profit, more positive patron reviews, better keg yields, and reduction in labor costs. Simply put, your location differentiates itself from the competition and becomes a hotspot among consumers who want a fun, unique experience.
Increase Revenue and Profit
What’s the primary value behind self-serve systems? Our clients, after switching to the iPourIt model, recognize an average increase in alcohol sales by 39%. Many of our taproom clients are pouring 70% of their revenues through the iPourIt system. This is a planned byproduct of charging by the ounce.
Self-serve patrons will try higher-priced, premium beer or wine—since they don’t have to commit to a full pour. (If they fall in love with it, they pour more, and you make more.) In non-self-serve environments, patrons are less likely to order a pint of an expensive brand they’ve never tried.
Death to Keg Loss & Free Tasters
The industry average for keg yield is an alarming 76%. That means 24% of each keg is a wasted expense in terms of operator profit. This is due to returned or incorrect orders, foam, over-pours, giveaways (often to bartenders’ friends), and free tasters. Premium kegs often go bad or get discounted because patrons won’t purchase an expensive pint. That’s a lot of profit down the drain.
iPourIt clients recognize a 99% keg yield on average. When the patron is self-serving by the ounce, there are no free tasters, no returns, and no sweet-hearting for free drinks. You get paid for every ounce. The money our clients save on keg yield often pays for the entire cost to support and maintain the iPourIt system—with savings left over.
Make Transactions Easy—From Tap to Tab™
More sales. More profit. Lower cost. That sums up the iPourIt Tap to Tab™ process for operators. On the tap side, you provide a fun, simplified experience to patrons who sample what they want and gladly pay by the ounce. On the tab side, you easily check patrons in and out, monitor ounces poured, and view real-time customer data.
The onsite management workstation comprehensively controls iPourIt self-serve technology. Its automated process simplifies transactions and reduces operating costs. This feature can also be integrated with an existing POS system, including Squirrel Systems, InTouch POS, and Revel Systems. (Aloha POS integration coming soon.) It’s easy—from Tap to Tab™.
Differentiate Your Business
How often do you receive Yelp reviews that read: “I’ve never seen a concept like this!” or “Why don’t they have one of these near me?” We see reviews like this every day on our clients’ pages. Since self-serve is new to the masses, you can differentiate your business from your competition. Read what patrons have to say about iPourIt.
Our self-serve system enables you to assign your best staff members to other revenue-generating positions. (For example, a “beer guru” to educate patrons on your products, including premium options.) iPourIt helps you reduce labor costs and redeploy your star employees.
The iPourIt system has a pour limit that ensures patrons are not over-served. Patrons must check-in to reload after hitting your preset ounce limits. (Most commonly 32 ounces to start, 24 ounces upon reload.) If required, staff can easily deactivate accounts from a management station, avoiding beer-wall confrontations.