34° North, a Self-Serve Taproom, Will Open Early September 2018

LAKE FOREST, CA – July 27, 2018 – A new steampunk-inspired taproom with 24 self-serve taps opens in Cedar Point the first week of September.

iPourIt increases its lead in the self-serve beverage dispense technology market with the opening of 34° North in Cedar Point, N.C. Owner, Paul Musco, started the project based on his passion for the craft beer industry and his desire to contribute to the community.

Walking into 34° North, patrons will notice a laid-back atmosphere with a steampunk inspired theme, incorporating technology and aesthetic designs inspired by 19th-century industrial machinery. The self-serve tap room offers a farm-to-bar program, sourcing fresh local ingredients with many ingredients grown onsite. Patrons can enjoy the freshest beer in the area from the top craft brewers.

Musco says, “We chose a partnership with iPourIt in order to bring cutting edge technology to the area and offer a unique experience to our patrons. We like the hands-on approach of getting the customer involved with selecting and properly pouring their own fresh pint of beer.”

Musco is passionate about the local community and wants 34° North to be a welcoming gathering place for the neighborhood. Along with a selection of craft beers, locals and visitors are sure to stay entertained with weekly food trucks, live music, and the outdoors with three garage doors that lead to a large outdoor patio and gaming area. Musco worked with Property Refinements of Wilmington, N.C. to design a working concept and to make his dream a reality.

Vice President of iPourIt, Darren Nicholson says, “34° North is sure to be a hot spot in Cedar Point. Paul’s unique and passionate vision paired with iPourIt’s innovative technology makes for a promising team. We are excited to work with Paul and the rest of the 34° North team to help grow the business and the community.”

34° North is located on Cedar Point Boulevard, close to many local businesses and residencies.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 117 locations installed and operating, 83.4 million ounces poured, and more than 3,200 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at http://www.ipouritinc.com.

About 34° North

34° North brings a unique experience to Cedar Point, N.C. with steampunk-inspired decor, a warm and welcoming atmosphere, craft beer brewed from fresh and local ingredients, and a 24 self-serve tap beer wall. The self-serve taproom has something for everyone, being a gathering place for the neighborhood of Cedar Point. You can enjoy live music, delicious snacks from local food trucks, patio games, and uniquely brewed craft beer. Find them at 1106 Cedar Point Blvd., Cedar Point, N.C. 28584.